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Control the marketing process and improve your business results
Gone are the days when “one size fits all” was considered an effective marketing strategy. To be successful businesses must improve their marketing process by engaging and interacting with their...
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3 Steps to shortening the sales cycle
Shorting the sales cycle has been the Holy Grail for many sales managers. The truth is buyers today are less willing to cooperate your plans than ever. In a survey conducted by Harris Interactive, and...
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3 answers for a better lead management system for your business
Most companies focus all of their attention on getting noticed. Search ranking, site traffic, even the number of new leads they are adding to their pipeline. They are important and a starting point...
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Avoiding common mistakes in business to business sales and marketing
Business to business sales and marketing is complicated. Only those companies that integrate their sales and marketing efforts to nurture the prospect through the buyers cycle will deliver the best...
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Top 5 Website Redesign Mistakes
Every marketer at one time or another has been on a team in which you embarked on a website redesign. Website redesigns are often initiated by some of the following reasons such as corporate...
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Smarter Website Management for Lead Generation
If you’ve heard me say it once, you’ll hear me say it again and again – your website could be working harder for you. By evaluating your company’s website management, you can increase the number of...
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Fixing the broken link in your marketing process
For too many companies today, there is a complete disconnect between the marketing process they are using to win new business and how their buyers are making purchase decisions. To be successful, start...
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How to choose which content marketing services are right for you
Popularity of content marketing has exploded over the past two years and with it content marketing services. Google Trends shows the term ‘content marketing’ is being searched 300% more frequently...
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The number one thing missing from most companies marketing funnel
For too many companies the sales and marketing funnel is thought of as a one-way street. Get in front of a prospect; convert them to a lead; qualify the opportunity, and close the deal. The marketing...
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The New Sales Process Flow Chart
The way buyers now use the internet to research first, engage second has forever changed the way companies prospect for new business. It’s time to take a new look at the sales process flow chart....
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